08:15hrs, London, UK—St.Tropez, the iconic and leading global self-tan brand today announces the appointment ofKate Moss as the new face and body of the brand. The world’s most famous fashion and beauty icon brings her unique edge and personality to the brand’s first-ever global advertising campaign. Kate says of her new signing: ‘I’m so excited to be working with St.Tropez. I’ve been using the products since they started and it’s a really trustworthy, cool brand. I always feel more confident with a St.Tropez tan!’
Michelle Feeney, CEO of PZ Cussons Beauty, owners of St.Tropez, said: ‘We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products. Kate epitomises St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand. As a global beauty brand with a heritage in tanning, St.Tropez is now in 18 countries and women from Rio to L.A are seeking the benefits of safe tanning. Kate’s fashion icon status is important to us but now her growing number of beauty campaigns proves that her appeal as a beauty icon resonates with confident women across all age groups globally. Not only is she beautiful but she has this amazing attitude. St.Tropez is about confidence.’
Featuring Kate Moss wearing the ultimate tan—the campaign’s strapline—the iconic images, inspired by the high glamour associated with pool-side summers, will be seen in global print and online advertising and in-store from the summer. St.Tropez’s social media campaign will kick-start global participation by encouraging women to tweet when they’re #OFFTOSTTROPEZ for the ultimate tan. St.Tropez will be enhancing tweeters’ ultimate tans by sending them suitably riviera-chic content and prizes. One follower and a friend will even be sent on holiday #OFFTOSTTROPEZ.
For fashion and beauty fans wanting to get the ‘Kate Tan’ asseen in the campaign, Nichola Joss, St.Tropez Global Tanning and Skin-Finishing Expert, advises: ‘Skin-finishing and tanning has become part of our regular beauty regime and St.Tropez products offer incredible versatility, taking you from beach to party, summer to winter. To achieve Kate’s pool-side bronze for the shoot, the St.Tropez Self Tan Bronzing Mousse applied with a St.Tropez Applicator Mitt gives a natural-looking, streak-free result with a flawless finish. St.Tropez Powder Bronzer perfects the look with a beautiful contoured effect and enhances the natural shape of Kate’s body.’